U.S. Cheesemakers Seek New Strategies
MADISON, Wis. — Sampling, whether at trade shows, supermarkets, farmer’s markets, or festivals, is a key component of marketing cheese. But with current safety restrictions and the cancellation of large events, these traditional opportunities for cheesemakers to put cheese into potential buyers’ mouths have all but dissolved.
“Unfortunately the COVID-19 crisis has really limited our …
