Consumer Appetite For Protein Spurs On U.S. Dairy Expansion
USDA recently reported that fluid milk sales in the United States showed their first year-over-year (YOY) gain in 15 years during 2024, rising 0.6% over 2023.
The news was a welcome turnaround from a category that hasn’t seen a YOY sales increase since 2009. But perhaps it should come as no surprise, as today’s consumers …
