Van Leeuwen & KRAFT Partnership Continues As Mac & Cheese Ice Cream Returns
Van Leeuwen announced the return of KRAFT Mac & Cheese Ice Cream, for a limited time only. The ice cream returned to stores on October 23rd, for the first time in almost a year and a half. The flavor leads Van Leeuwen’s lineup of seven brand new, limited-time flavors, to be sold exclusively at Walmart locations nationwide.
A Viral Culinary Mashup: Mac & Cheese Meets Ice Cream
Van Leeuwen and KRAFT originally brought together two of life’s most iconic comfort foods – ice cream and mac & cheese – in July of 2021 to celebrate National Macaroni & Cheese Day. The ice cream was met with such enthusiasm that the announcement went viral and the initial 6,000 pints sold out in an hour. One month later, Van Leeuwen brought the ice cream back as an online-only offering, and then in March 2022 launched it in Walmart stores nationwide as a limited run, which proved Van Leeuwen’s most successful limited-edition product with Walmart ever. Now, for the first time in over a year, it will make a comeback just in time for the holiday season.
Enthusiasm For Mac & Cheese Ice Cream
“The wait is over – Mac (& Cheese) is back!” said Ben Van Leeuwen, co-Founder, and CEO of Van Leeuwen Ice Cream. “Due to popular demand, we are bringing this iconic ice cream back to Walmart freezers nationwide after nearly a year and a half hiatus. We are excited for its return, and to be launching six other brand new flavors, including Dill Pickle and Peppermint Stick.”
Holiday Cheer: A Scoop Of Nostalgia
All Winter flavors will be available at 3,200 Walmart stores nationwide to purchase for $4.98. This limited release is available through December 26 or until sold out.
KRAFT’s Deliciously Cheesy Nostalgia In Ice Cream Form
“When we launched KRAFT Mac & Cheese ice cream back in 2021, we never could have dreamed it would earn such a beloved place in both mac & cheese and ice cream lovers’ hearts,” says Victoria Lee, Brand Communications Manager, KRAFT Mac & Cheese at the Kraft Heinz Co. “We know a cheesy and delicious bowl of KRAFT Mac & Cheese is comforting at every age and life stage, and the KRAFT Mac & Cheese Ice Cream brings that same nostalgic magic to the dessert aisle. In collaboration with our partners at Van Leeuwen, we’re thrilled to give fans a little something extra to cheer about this holiday season.”
Other Winter Flavors Include:
Because there’s no stopping us. This tangy yet sweet pickle ice cream is more pickle-ized with a dill pickle swirl. Don’t knock it until you try it, because you know you will.
To our sweet cream ice cream we add a dash of pure peppermint extract along with crushed peppermint candy pieces. It makes every day Christmas. Except Christmas. Which is Christmas.
Caramel Sticky Bun
It starts with cinnamon brown sugar ice cream. We add swirls of caramel. Some cinnamon bun pieces. Think of it like a warm sticky bun with caramel. Only it’s frozen. And it’s ice cream.
Peanut Butter Fudge Pretzel
Peanut butter ice cream with swirls of fudge and pieces of praline pretzels. More commonly known as the ultimate trifecta of happiness.
We’re basically a circus so it only makes sense that we’d create a sweet corn and butter ice cream with pieces of honeycomb for that subtly sweet yet salty taste that’ll take you back to the big top.
Holiday Cookies & Cream
It’s that time of year. Where everything is red and green, including what’s in this pint. Festive red ice cream with dark chocolate cookies and a rich cream filling topped off with swirls of jolly green frosting.
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Source: Dairy Foods
Product Photo courtesy of Van Leeuwen.