Steps to Designing Packaging that Connects with Customers
A recent study of eye tracking on product packaging indicates that customers are spending fractions of seconds reading labels and making buying decisions. In many cases, as little as 1/20 of a second is spent on eyeing packaging.
We have also learned from recent studies that nutrition labels have little impact. Many of your most compelling nutrition facts, such as low sugar or vitamin content, is presented near the bottom of a nutrition table and …
