Packaging does not always have to tell the entire story at first glance. By intentionally leaving certain elements unresolved, brands can tap into consumer curiosity and encourage shoppers to look closer, interact with a product, or seek out additional information. From mystery flavors and partial imagery to collectible packaging, these strategies demonstrate …
Faces on product packaging leverage our brain’s innate preference for human features, boosting brand recognition and trust. But they sometimes create unexpected moral dilemmas at consumption time.
Some smiles are not what they seem.
A certain soul song from the 70s warned us about that. And while it spoke of people, the idea lingers when …
Explore the latest food packaging trends developing across the globe
The food packaging industry ensures product safety, quality, and consumer satisfaction. Beyond its functional purpose, with growing awareness of sustainability and the need for transparency, packaging innovation shapes purchasing decisions and reflects brand values, making it a vital connection between manufacturers and consumers. Innova’s 360 …
From microbial detection breakthroughs to new certification mandates and recycling innovations, discover what’s driving the next wave of packaging — and how to stay ahead of the curve.
Food packaging is as dynamic as ever. These food packaging projections for 2025 are driven by consumer needs for food safety, safe packaging, and recycling clarity. Food …
No longer one-and-done, FDA’s newly proposed post-market assessment for chemicals in food also extends to packaging components already cleared by the agency. And its post-market enforcement program may include inspections of food packaging manufacturing plants. Are you and your suppliers prepared?
In January 2023, the US …
As we approach the midpoint of the decade, certain cultural shifts have begun to stand out. Some trends disappeared with COVID-19—while others stuck—cementing themselves as cultural hallmarks of the 2020s. A few of these emerging “twenties” tendencies can explain the increasing demand for glass food packaging, let’s explore them.
One major …
Selecting the optimal items in this space can be challenging.
Ongoing upgrades to labeling, shrink sleeve, and printing technologies are enabling dairy processors to enhance the aesthetic appeal of products while displaying more information.
Yet, leveraging the optimal equipment remains arduous. With a plethora of systems supporting …
Grounded Packaging launched RE: MONO, a new recyclable, flexible packaging solution made of 83% recycled materials. The new product contains the highest volume of post-consumer recycled content currently available in the world for food contact pouches and other flexible packaging formats, stated the company.
RE: MONO is a sustainable alternative packaging solution to traditional products …
To compete in a crowded grocery store aisle, dairy processors are choosing rigid containers that help them stand out and connect with consumer trends and preferences. Grocery shoppers frequently find packaging that’s environmental- and health-consciousness as being as important as the product itself. Learn more about some of the new trends in rigid containers for …
Eye-catching product packaging can help small brands compete against larger brands. A dairy products’ packaging is the ‘silent salesman’ and should be one big call to action.
Delivering your product to the consumer or retailer in one piece is the first important detail. The form and function of your dairy product packaging …