Messe Frankfurt North America Enters Into Joint Venture
Strategic Partnership Adds Value
Messe Frankfurt Inc. (MFI) and the Food Processing Suppliers Association (FPSA) are pleased to announce that they have entered into a joint venture to align their resources in order to create and to co-produce PROCESS EXPO®, the nation’s largest horizontal trade show for the food and beverage processing and packaging industry. With FPSA’s strong industry relationships and MFI’s international reputation as a leading event producer servicing the food technology and processing markets, PROCESS EXPO® will benefit from an expanded global reach and a tailored experience for visitors and exhibitors alike.
Earlier this year, MFI began managing the next edition of PROCESS EXPO®. Now, as part of a joint venture, FPSA’s longevity within the industry will be supplemented by the expertise of event management, marketing, and sales provided by MFI.
“FPSA began our tradeshow journey more than ten years ago with the primary goal being to host the largest and most valued food processing trade show in the Americas. We are extremely excited to strengthen our current relationship with Messe Frankfurt,” said Matt Malott, Chairman of FPSA and President and CEO of Multivac Inc. “As a leader on a global scale, Messe Frankfurt’s far-reaching influence provides PROCESS EXPO® with a heighten visibility and solidifies its importance in the marketplace.”
Messe Frankfurt currently organizes a food processing and technology portfolio comprised of five international trade shows in Argentina, Russia, Thailand, and Germany. Promoting innovative and practical solutions for a growing global population, these top international shows attract some 1,400 exhibitors and over 93,000 visitors from around the world.
“We are excited to co-produce PROCESS EXPO® alongside FPSA in the future, as our competencies complement each other perfectly. Our aim is to create a platform that is the first choice for business encounters within the food and beverage processing and packaging industry”, commented Konstantin von Vieregge, President and CEO, Messe Frankfurt Inc.
Focusing on elevating the event and reconnecting domestic and international companies with their target audiences, PROCESS EXPO® is set to be the first major event for the food and beverage processing and packaging industry in 2021. The next edition will take place October 12-15, 2021 at McCormick Place, Lakeside Center in Chicago, Illinois.
“With many shows being postponed and/or canceled over the past few months due to COVID-19, companies have recognized once more the importance of face-to-face encounters and the ability to showcase equipment functionality directly to customers”, stated von Vieregge.
Within the new partnership, FPSA and MFI will maintain the show’s longtime commitment to growing businesses within the food and beverage processing and packaging industry and to showcasing the latest in machinery, products, technology, and services the industry has to offer. The event will continue to serve as a global business platform for engineers, scientists, R&D, sales and marketing professionals, and others from small to large processing and packaging companies as well as contract manufacturers and suppliers.
The joint venture collaboration between MFI and FPSA will bring a wealth of exciting new changes to PROCESS EXPO®. With a refreshed look and a new focus on stakeholder communication, the team’s goal for the event in 2021 and beyond is to reinvigorate the brand and to meet and to exceed the needs of all participants.
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Source: FPSA
