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Home > Industry News & Events from HART > News > Cheese Sales Explode in Retail Channels
Cheese sales exploded in retail channels.
November 17, 2020

Cheese Sales Explode in Retail Channels

News

Both the natural and processed cheese categories saw double-digit dollar sales gains. It has been a very, very good year for cheese, at least within the major retail channels.

Dollar sales in retail channels within the natural cheese category shot up 17.0% to $15,449.5 million during the 52 weeks ending Oct. 4, 2020, according to data from Chicago-based market research firm IRI. Unit sales climbed 9.7% to 4,391.0 million in the same timeframe.

But perhaps the bigger news can be found in the processed cheese category, which saw a remarkable reversal of a multi-year string of sales declines. The category’s dollar sales rose 14.6% to $3,206.9 million. Unit sales increased by 7.7% to 780.0 million.

Shredded is a Natural Star

Shredded natural cheese posted the most significant dollar sales gains within the natural cheese category. The subcategory saw dollar sales jump 22.8% to $5,982.0 million and unit sales rise 13.7% to 1,834.8 million.

The Tillamook brand was the overachiever among the top 10 brands within the shredded natural cheese segment. It posted dollar and unit sales gains of 48.5% and 40.6%, respectively. Dutch Farms was close behind, with 38.1% and 25.3% increases in dollar and unit sales.

None of the top 10 brands posted dollar sales declines. But Kraft realized a 7.7% decrease in unit sales, and Crystal Farms’ unit sales took a 0.8% tumble.

Refrigerated grated cheese came in second among the natural cheese subcategories in terms of a dollar sales increase. Dollar sales within the segment rose 20.8% to $137.1 million. Unit sales shot up 21.3% to 38.3 million.

The combined brands of Schuman Cheese had the most success among the top 10 brands, posting dollar and unit sales gains of 160.0% and 166.0%, respectively.

Shredded Wins on Processed Side, Too

Within the processed cheese category, the shredded processed/imitation cheese subcategory saw the most significant dollar sales gains: up 21.9% to $112.0 million. Unit sales within that segment increased a more modest 3.9%.

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Source: Dairy Foods

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HART Design & Manufacturing is a global leader in the design and construction of standard and customized stainless steel, servo-controlled equipment for use in the food and dairy industry, with an emphasis on process and natural cheese production lines.

Our 40,000 square feet of integrated production facilities, located in Green Bay, Wisconsin, allow us to provide our customers with superior design and engineering, machining, welding, fabricating, mechanical and electrical assembly, testing and programming, all under one roof!

HART Design & Manufacturing uses proven technologies coupled with continual innovation to produce robust, reliable equipment to satisfy our clients’ specific processing or packaging requirements.

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Green Bay, WI 54302
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