Tillamook Celebrates National Cheddar Day With Return Of Mother Loaf
The date coincides with company’s anniversary and Super Bowl Sunday; TCCA also to offer cheddar-friendly merchandise, shoppable music video.
Sunday, Feb. 13, 2022, might be the cheesiest day ever when National Cheddar Day and the Big Game collide. Add in the return of the Mother Loaf — a 40-pound block of Tillamook sharp yellow cheddar — and a drop of the most cheddar-friendly merchandise, and the day will truly be a Sunday Funday like no other, Tillamook, Ore.-based Tillamook County Creamery Association (TCCA) said. TCCA is inviting everyone to join in the Cheddarbration and to get in the spirit by watching its shoppable Music Video, made in partnership with creative agency 72andSunny Los Angeles, at TillamookCheddarParty.com.
“When we announced the Mother Loaf last National Cheddar Day, it sold out in 20 minutes,” said Joe Prewett, executive vice president, brand and category growth at TCCA. “This year, our farmer-owned co-operative celebrates 113 years on Feb. 13, so we thought the best way to celebrate with our fans would be to bring back the Mother Loaf again — and then some. We’ve added a bold music video, cheesy swag and fun fan giveaways to help cheddar-lovers everywhere upgrade any food moment, whether to dress up your table or yourself.”
In addition to the Mother Loaf in all its glory, beginning on Feb. 1, the Tillamook Shop, will offer a host of bold, fashion-forward limited-run swag that can turn any moment into a Cheddarbration. Created by the women-owned Portland Garment Factory, a leader in soft-goods innovation, the cheddar-inspired apparel and accessories are designed to consumer bring their favorite cheddar wherever they go, TCCA said.
All Tillamook cheddar starts its journey as a 40-pound block that is naturally aged. Once the bold cheddar flavor that Tillamook products are known for is just right, that’s when it becomes a Tillamook block, bag of shreds or thick-cut slices, as literal chips off the old Mother Loaf block, TCCA said.
“We know our cheddar products taste better because they’re made right,” said Jill Allen, director of product excellence at TCCA. “At TCCA, we pride ourselves on using quality ingredients and never cutting corners — for 113 years.”
While the Big Game may be celebrating the big 5-6, TCCA is turning the big 1-1-3. With twice the years on the Big Game, TCCA said it is doubling down this year and giving 113 fans the chance to win a super cheesy Cheddarbration Bundle. In addition, three special winners will receive an exclusive gold-wrapped invitation to upgrade their game day and National Cheddar Day spread on Feb. 13. Fans may visit Tillamook on Instagram to enter.
This year’s Cheddar Collection drops at 8 a.m. PST on Feb. 1, 2022, and is available only while supplies last.
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