Companies need to be focused on the sustainability of their packaging. A lot of waste comes from disposing packaging, most of which is sent to landfills. This is the reason why sustainable packaging has gained tremendous popularity. Companies are looking into different ways of incorporating different sustainable materials and construction methods in their packaging in …
We have clearly seen a movement towards healthy living, from foods to exercise programs, to new types of gyms, and online workouts. What societal or consumer trends are we experiencing right now? Millennials, generation X-ers, baby boomers?
In our corner of the U.S. CPG market, we are seeing some really interesting things happening right now.…
Graphic Packaging International’s Nikki Clark examines how color is, or can be, used in food and drink packaging
Packaging is the most tangible representation of a product or brand for consumers and is therefore a primary selling tool for marketers, hence why it is important to spend time getting it right. According to research by …