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Home > Industry News & Events from HART > News > Switching to Flexible Packaging Increases Brand Owner Sales
HART Cheese Grocery Aisle
July 27, 2017

Switching to Flexible Packaging Increases Brand Owner Sales

News

The proof is in the pouch. According to FPA’s (Flexible Packaging Association) recent Flexible Packaging Transition Advantages Study, 55% of brand owners saw a sales increase when asked directly about the impact on sales. When given the choice between the same product in non-flexible packaging, 71% of consumers said they prefer flexible packaging.

On average, Americans are willing to spend 10.3% more for food packaged in flexible packaging; with Americans aged 35-44 willing to spend 15.5% more; parents with children under 18 willing to pay 17% more; and Americans aged between 18-34 willing to spend 17.2% more. 79% of Americans believe that there are benefits of having food products stored in flexible packaging vs. non-flexible packaging.

Consumers Prefer it

Consumers prefer a wide variety of products in flexible packaging vs. non-flexible packaging including snacks/salty snacks, cereal/breakfast products, fresh produce, meat/poultry/seafood, and cheese/dairy. Consumers also said that the top three benefits of flexible packaging are the ability to reseal, easy to store, and easy to open.

For more information on the FPA and the Flexible Packaging Transition Advantages Study, please visit www.flexpack.org. 

Keep up to date on current industry news here.

Source: PackagingStrategies.com

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HART Design & Manufacturing is a global leader in the design and construction of standard and customized stainless steel, servo-controlled equipment for use in the food and dairy industry, with an emphasis on process and natural cheese production lines.

Our 40,000 square feet of integrated production facilities, located in Green Bay, Wisconsin, allow us to provide our customers with superior design and engineering, machining, welding, fabricating, mechanical and electrical assembly, testing and programming, all under one roof!

HART Design & Manufacturing uses proven technologies coupled with continual innovation to produce robust, reliable equipment to satisfy our clients’ specific processing or packaging requirements.

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HART Design & Manufacturing, Inc.
1940 Radisson Street
Green Bay, WI 54302
920-468-5927
Info@HartDesign.com
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