Switching to Flexible Packaging Increases Brand Owner Sales

The proof is in the pouch. According to FPA’s (Flexible Packaging Association) recent Flexible Packaging Transition Advantages Study, 55% of brand owners saw a sales increase when asked directly about the impact on sales. When given the choice between the same product in non-flexible packaging, 71% of consumers said they prefer flexible packaging.

On average, Americans are willing to spend 10.3% more for food packaged in flexible packaging; with Americans aged 35-44 willing to spend 15.5% more; parents with children under 18 willing to pay 17% more; and Americans aged between 18-34 willing to spend 17.2% more. 79% of Americans believe that there are benefits of having food products stored in flexible packaging vs. non-flexible packaging.

Consumers prefer a wide variety of products in flexible packaging vs. non-flexible packaging including snacks/salty snacks, cereal/breakfast products, fresh produce, meat/poultry/seafood, and cheese/dairy. Consumers also said that the top three benefits of flexible packaging are the ability to reseal, easy to store, and easy to open.