Scrutinizing the Dairy Label
Many U.S. consumers rely on the food product labels as a health and wellness information source.
Forty-Two percent of U.S. consumers say they rely on the product label as a source for helpful and accurate information about health and wellness.
And 65% of U.S. consumers say they look at the product label to see if the food or beverage is “minimally processed.” Some of the key identifiers for a less-processed product are short, pronounceable, recognizable ingredients; ingredients that “make sense” for the product; colors that are appropriate to primary product ingredients; and known “unnecessary” flavoring additions such as sugars and salts appearing low on the ingredient list.
If your nutrition label is not trustworthy and transparent, your products are likely to see the effects.