FREE QUOTE - CALL 920-468-5927 | REVIEWS

Menu
HART logo
  • Products
    • Filling
      • Automatic Lidding
      • Auto-Pouch Assembly Equipment
      • PFC-10 Spouted Pouch Filler
      • HCC Filling Line
      • HPC Filling Line
      • SA-12 Filler
      • Bulk Filling
    • Slice on Slice (SOS)
      • Casting Line
      • 3 x 12 Wrapper
      • 2-, 3-, & 4- Stage Stackers
      • 20-ESW IWS Extruder
      • Servo Cutoff
      • Ribbon Loaf AutoHarp Infeed
      • In-Line & Overhead AutoHarps
    • Cutting
      • Natural Cheese Cutters
      • Mozzarella Log Slicer
      • Cutting & Elevating Conveyors
      • Lane Diverter
      • Block / Two-Stage Cutters
      • Vertical Cutters
      • Wheel Cutters
        • Semi-Automatic Wheel Cutters
        • Automatic Wheel Cutters
        • Pneumatic Wheel Cutters
      • 640 Block / 550 Barrel Cutters
        • 640 AL Cutters
        • 640 HC Cutters
        • 640 Pneumatic Cutters
      • Slab Cutters
      • Ultrasonic Bar Cutters
      • Exact Weight Cutters
      • Dicer
    • Conveyance / Robotics & Product Handling
      • Case Packing
      • Cutting & Elevating Conveyors
      • Lane Diverter
      • Debox & Defoiling
      • Flex Pickers
      • Robotic Palletizing
      • Automated Product Loading
      • Lidding
      • Cheese Wheel Salting, Spicing & Washing
    • Shred Line
      • Retail Cheese Shred Lines
      • Food Service Shred Lines
      • Cutting & Elevating Conveyors
      • Lane Diverter
      • Block / Two-Stage Cutters
      • Slab Cutter
      • 640 HC Cutter
  • Product Videos
  • About Us
    • Meet the Team
    • Upcoming Events
    • History
  • Industry News
  • Contact Us
    • Directions & Nearby Hotels
    • Employment
    • Request Information
  • Store
  • Get a FREE Quote
Close Menu
Home > Industry News & Events from HART > News > How Virtual Reality will Change the Food Industry
How Virtual Reality will Change the Food Industry
March 7, 2017

How Virtual Reality will Change the Food Industry

News

Virtual reality has arrived and is set to change the way the food industry engages with consumers and even the way consumers taste food by creating multisensory experiences, according to one digital marketing expert.

Several food and drink manufacturers are already using virtual reality to convey their brand message, James Read, managing director at UK digital marketing agency Giant Peach told Food Vision delegates in London last week.

Premium tequila brand Patrón, for instance, uses the technology to convey the entire manufacturing process to the consumer through the eyes of a bee, starting at the very beginning with the pollination of the cactus.

“You really get to experience the process; it takes you to unexpected places and it just emphasises the story, telling it in a 3D space so you really get to understand what the brand is about,” Read said.

French cheese manufacturer Boursin has also created a CGI video which takes the viewer into a fridge to explain which foods work well in combination with it.

Produces an Impact

Virtual reality experience can have a very real, immediate impact. The multisensorial combination of taste, sight and sounds can heighten the senses and consumers report tasting new depth of flavour when eating food and watching a virtual reality video at the same time.

Does Read believe the food industry will embrace virtual reality? “I think industry will have to use it, it’s going to be that big you can’t ignore it. It’s going to change the world – marketing, retail, education, live music concerts, professional sports. It’s one of those things that can’t be ignored.”

Source: http://www.foodnavigator.com/Market-Trends/From-marketing-to-taste-How-virtual-reality-will-change-the-food-industry

Spicy Flavors & Snacks Dominate Cheese Innovations Study on 3D Cheese Printing Offers Possibilities

Related Posts

U.S. Dollar

News

U.S. Dairy Will Benefit from Weaker U.S. Dollar in 2021

hart-design-manufacturing-protect-dairy-foods

News

Metal Detection Technology Help Protect Dairy Foods

Broadband Fibre Optic Cable

News

Wisconsin Ag Groups Applauds Broadband Focus

Back To Top

Who We Are

HART Design & Manufacturing is a global leader in the design and construction of standard and customized stainless steel, servo-controlled equipment for use in the food and dairy industry, with an emphasis on process and natural cheese production lines.

Our 40,000 square feet of integrated production facilities, located in Green Bay, Wisconsin, allow us to provide our customers with superior design and engineering, machining, welding, fabricating, mechanical and electrical assembly, testing and programming, all under one roof!

HART Design & Manufacturing uses proven technologies coupled with continual innovation to produce robust, reliable equipment to satisfy our clients’ specific processing or packaging requirements.

HARTHART
HART Design & Manufacturing, Inc.
1940 Radisson Street
Green Bay, WI 54302
920-468-5927
Info@HartDesign.com
Reviews

Disclaimer & Intellectual Property Statement

Industry & Company News

  • U.S. Dairy Will Benefit from Weaker U.S. Dollar in 2021 February 27, 2021
  • Metal Detection Technology Help Protect Dairy Foods February 24, 2021
  • Wisconsin Ag Groups Applauds Broadband Focus February 17, 2021

Let’s Keep in Touch

Subscribe to our monthly newsletter to discover the latest & greatest videos, news and deals!

© HART Design & Manufacturing, Inc. 2021
Website Design, Development, SEO, & Hosting by The BLU Group - Advertising & Marketing