Exploring Dairy Innovation: Expectation & Growth Prospects
Matching expectation, growth prospects, and sugar reduction are three of the biggest dairy trends to look out for in 2017. Experts are noticing that consumers are getting smarter about the food that they choose to purchase.
The average consumer is powered by the worldwide web; with technology always at hand, their knowledge of the importance of nutrition and the health benefits of food (including clean label, protein levels, organic produce and sugar reduction) is far higher than what it has traditionally been. This modern trend provides the perfect platform on which dairy businesses can capitalize, utilizing effective communication and highlighting health and nutritional advantages to alter consumer perception of dairy products and drive consumption and customer engagement. Thus, such change calls for businesses to reconsider their approach to dairy innovation and manage expectations in the most effective manner.
As these changes in the market gather pace, the scope to develop an effective and sustainable strategy to prosper is enormous. The macro-environment in the demand and supply of milk holds an important sway for many dairy businesses; likewise, the dramatic growth of organic dairy will contribute significantly to adjustments made in the near future.
The results from consumer-driven trends have led to a shift in demand for substitute products like kefir, quark and donkey milk, as they offer higher nutritional value and added health benefits; in addition to sugar reduction in traditional dairy goods, the implication of these changes are crucial to sustaining long term success.
The new mindset on sugar reduction among many millennials has seen the dairy industry expect dramatic changes, with sugar affecting the health of the population and scrutiny being placed on sweetener levels in ice cream and yogurt choices. With this new trend, the challenge facing dairy businesses is reformulation.