Babybel Collaborates With Timbaland For New Song
Babybel announced its first music collaboration with award-winning record producer, songwriter, rapper, and singer, Timbaland.
This partnership led to Mini Wax Tracks, one of the biggest mini-sized music drops ever, according to Babybel. Babybel and Timbaland have reimagined the brand’s song, “I’m Your Baby,” transforming it into two exclusive pop and EDM remixes. The tracks are pressed onto collectible, limited-edition 3-inch mini vinyl records, inspired by Babybel’s signature red wax and the vinyl wax that fuels great music.
“Working with Babybel on Mini Wax Tracks was just pure fun,” said Timbaland. “I wanted to keep the playful energy of ‘I’m Your Baby’ while adding my own sound. It’s creative, unexpected and all about bringing good energy to something small but mighty.”
“At Babybel, we’re always looking for fun, unexpected ways to bring bite-sized moments of joy to fans, just like our cheese does for consumers every day,” said Jessica Dillon, senior brand director for Babybel. “This collaboration with Timbaland allowed us to take something iconic from our brand and reinterpret it through the lens of one of music’s most influential creators. Mini Wax Tracks blends nostalgia, culture, and snacking in a way that feels uniquely Babybel.”
From Jan. 21 through Feb. 6, fans can visit www.miniwaxtracks.com to preview the remixes and enter for a chance to win a limited-edition Mini Wax Tracks set, including the mini vinyl records, a matching turntable and Babybel Original Cheese. No purchase is necessary; terms and conditions apply. The full remixes will be available on music streaming platforms like Spotify, Apple and Amazon Music.
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Source: Dairy Foods
