Graphic Packaging International’s Nikki Clark examines how color is, or can be, used in food and drink packaging Packaging is the most tangible representation of a product or brand for consumers and is therefore a primary selling tool for marketers, hence why it is important to spend time getting it right. According to research by … Continue reading How Food Packaging Color Influences Consumer Behavior
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How Food Packaging Color Influences Consumer Behavior
Graphic Packaging International’s Nikki Clark examines how color is, or can be, used in food and drink packaging Packaging is the most tangible representation of a product or brand for consumers and is therefore a primary selling tool for marketers, hence why it is important to spend time getting it right. According to research by … Continue reading How Food Packaging Color Influences Consumer Behavior